Friday, November 23, 2012

Leveraging the Prowess of the Internet

Every single time one needs an opinion  on a buying decision, they refer to a search engine. Be it buying a cell  phone or selecting where you will have dinner tonight, almost of our decisions are affected by results that appear on search engines. In face almost 64.9 percent of internet users use search engines to look for a product. and 55 percent of the purchases made online are through the sites that are listed at the search engine with a higher ranking. The name that appear as the top results with a large share of the market pie. But how do some websites make it to the top while others lose? The answer is Search Engine Optimization or SEO which today is indispensable requirement for any business.

This makes the SEO a highly sought after industry. However, the technology used for SEO is one that can be grasped easily by individuals. This gives rise to a host of  freelancers who do internet marketing individually thus making it an unorganized sector.

The internet marketing industry is cluttered with a host of freelancers or home based businesses. The presence of these small players makes the industry a rather unorganized sector. 

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