Hot Clicks -Branded apparel and footwear become a huge draw online

Electronics remains the largest category in Indian online space, but branded apparel and footwear have seen tremendous traction in recent times. According to the Internet and Mobile Association of India(IAMAI), the branded apparel category saw 5.39 million unique visitors in June compared to 4.40 million a year ago. But this pales in comparison to brands such as Samsung, Micromax and LG, which get nearly 9.5 million searches a month.

Footwear attracted 4.78 million visits, more than double the number last year. Now women are seen making multiple purchases with in the same month online says Richa Kar, CEO of Zimvame.com. The designer labels segment, on the other hand, registered a 21 % growth with 1.73 million online visits in June compared to 1.43 million visits last year. Overall, in the e-commerce space, the quarter saw maximum searches for services in categories such as health and education.